The Virtual Call Center (VCC) is a web application developed specifically for clients who need an e-commerce solution that can generate conversions for an acceptable cost per order. The VCC is a landing site that captures the order, up sells the order, and then transmits it. It has a self-generating, secure order form on every page, certified by Verisign for a secure transaction. Generating as much as a 30% view-to-buy conversion and revenue per order of more than twice the price point of the main offer, the Virtual Call Center is an integral part of a successful online marketing campaign.

The impressive margin of increased revenue from the third party up sells is a result of Livemercial's dynamic Cross-Sell System, which offers up sells based on the customer's preferences. Discarding the traditional shopping cart technology in favor of an interactive checkout, Livemercial's Cross-Sell System prompts the customer with up sells and delivers appropriate follow-up up sells or down sells, in response. Customized up selling has proved an ingenious and invaluable resource in amplifying average revenue per order.